Privacy Policy
Effective July 12, 2026
This policy explains what information Prime HELOC ("we," "us") collects through primeheloc.com, what we do with it, and the choices you have. We wrote it to be read, not skimmed past.
What we collect
We collect only what you type into our forms. The application form asks for your name, business name, email address, phone number, approximate monthly revenue, the funding amount you're seeking, and an optional message — which may include property details you choose to share, such as a home value or mortgage balance. The email-preferences form collects only an email address. We do not run analytics trackers, advertising pixels, or fingerprinting scripts on this site.
How we use it
Your information is used for exactly one purpose: responding to your funding inquiry. That means our advisory team reviews what you sent, contacts you about it, and — if you want to proceed — shares relevant details with the third-party funding partners best matched to your request so they can evaluate it. Partners are bound by their own privacy obligations and applicable law.
If you submitted an inquiry, we may follow up by phone or email about that inquiry. If you tell us to stop, we stop.
What we never do
- We do not sell your personal information. Not to data brokers, not to marketers, not to anyone.
- We do not share your information with parties unrelated to your funding request, except where the law requires it.
- We do not run third-party advertising or tracking on this site.
Cookies
This site works without cookies. We set no advertising or analytics cookies. Your browser may cache fonts and static files as ordinary websites require; that caching involves no profile of you.
How long we keep it
We keep inquiry records for as long as reasonably needed to respond to you, comply with legal and regulatory obligations, and maintain honest business records — then we dispose of them. If you'd like your inquiry deleted sooner, email us and we will act on it promptly, subject to any records we're legally required to retain.
Security
Form submissions travel over an encrypted connection (HTTPS). Access to inquiry data is limited to the people who work your file. No method of transmission or storage is perfectly secure, and we don't pretend otherwise — but we treat your financial details the way we'd want ours treated.
Your choices
- Email: opt out of any further email from us at any time via the email preferences page or by replying "stop."
- Phone: tell any advisor you'd rather not receive calls, and we'll mark the file accordingly.
- Access & deletion: ask us what we hold about you, or ask us to delete it, by writing to reneecastillo@primeheloc.com.
Children
This site is for business owners and is not directed to anyone under 18. We do not knowingly collect information from minors.
Changes to this policy
If we change this policy, we'll change the date at the top and post the revision here. Material changes will be flagged plainly, not buried.
Contact
Questions about privacy: reneecastillo@primeheloc.com · {{PHONE}} · {{ADDRESS}}